The Greatest Guide To What Is A Secondary Dimension In Google Analytics

Wiki Article

The Ultimate Guide To What Is A Secondary Dimension In Google Analytics

Its measurements can be (yet are not restricted to): Transaction ID Coupon code Newest web traffic resource, etc. That occasion's personalized dimensions might be: Login method User ID, etc.

Despite the fact that there are lots of measurements in Google Analytics, they can not cover all the feasible scenarios. Hence personalized dimensions are required. Things like Page URL are universal and also use to many cases, however suppose your organization sells online training courses (like I do)? In Google Analytics, you will certainly not locate any dimensions associated specifically to on the internet training courses.



9%+ of businesses making use of GA have nothing to do with programs. And that's why anything relevant specifically to on-line courses need to be configured by hand. Enter Custom-made Dimensions. In this article, I will certainly not dive deeper into personalized measurements in Universal Analytics. If you intend to do so, read this overview.

The Facts About What Is A Secondary Dimension In Google Analytics Revealed

The scope defines to which occasions the measurement will apply. In Universal Analytics, there were 4 scopes: User-scoped custom measurements are used to all the hits of a user (hit is an occasion, pageview, etc). As an example, if you send out Customer ID as a custom measurement, it will certainly be put on all the hits of that specific session AND to all the future hits sent by that customer (as long as the GA cookie remains the exact same).

You can send out the session ID customized dimension, and also if you send it with the last occasion of the session, all the previous occasions (of the exact same session) will get the worth. This is carried out in the backend of Google Analytics. measurement applies just to that particular event/hit (with which the measurement was sent).

Also if you send out multiple products with the same transaction, each product might have different values in their product-scoped custom measurements, e. g.



Why am I telling you this? In Google Analytics 4, the session scope is no much longer readily available (at least in custom measurements). If you desire to apply a dimension to all the occasions of a specific session, you must send out that dimension with every occasion (that can be done on the code degree (gtag) or in GTM) (What Is A Secondary Dimension In Google Analytics).

It can more tips here be in a cookie, data layer, or somewhere else. From now on, customized official source dimensions are either hit-scoped or user-scoped (previously called Customer Characteristics). User-scoped custom-made measurements in GA4 job likewise to the user-scoped measurements in Universal Analytics however with some differences: In Universal Analytics, a user-scoped customized dimension (embed in the middle of the user session) was put on EVERY event of the same session (even if some event occurred before the dimension was set).

What Is A Secondary Dimension In Google Analytics - An Overview

Even though you can send custom-made item information to GA4, currently, there is no chance to see it in records effectively. Hopefully, this will be altered in the future. Or am I missing out on something? (allow me recognize). GA4 currently supports item-scoped custom measurements. Eventually in the past, Google stated that session-scoped custom useful reference measurements in GA4 would certainly be offered as well.

When it comes to customized dimensions, this range is still not available. As well as now, allow's relocate to the second part of this post, where I will show you exactly how to set up personalized measurements and also where to discover them in Google Analytics 4 reports. Allow me start with a basic summary of the procedure, and after that we'll take an appearance at an example.

You can simply send the occasion name, say, "joined_waiting_list" and also then consist of the parameter "course_name".

Everything about What Is A Secondary Dimension In Google Analytics

Because situation, you will need to: Register a criterion as a custom-made interpretation Beginning sending custom-made specifications with the occasions you want The order DOES NOT matter right here. You ought to do that quite a lot at the same time. If you start sending out the parameter to Google Analytics 4 as well as just register it as a customized measurement, state, one week later on, your records will be missing out on that one week of information (because the registration of a customized measurement is not retroactive).

Each time a site visitor clicks on a food selection item, I will send out an event and two additional criteria (that I will later on register as custom-made dimensions), menu_item_url, as well as menu_item_name.: Menu link click tracking trigger conditions vary on the majority of sites (due to different click courses, IDs, and so on). Attempt to do your finest to use this instance.


Go to Google Tag Supervisor > Sets Off > New > Just Links. By creating this trigger, we will certainly allow the link-tracking capability in Google Tag Manager.

What Is A Secondary Dimension In Google Analytics Fundamentals Explained

After that go to your web site and click any one of the food selection links. Actually, click at the very least 2 of them. Return to the sneak peek mode, and you must begin seeing Link Click occasions in the sneak peek setting. Click the initial Web link, Click occasion and also most likely to the Variables tab of the sneak peek setting.

Report this wiki page